Cold Calling


Cold Calling
A method used by brokers to obtain new business by making unsolicited calls to potential clients.

There are mixed opinions on the ethicality of cold-calling, many counties have put forward legislation restricting this practice.


Investment dictionary. . 2012.

Look at other dictionaries:

  • Cold calling — is the marketing process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction. The word cold is used because the person receiving the call is not expecting a call or has not… …   Wikipedia

  • cold-calling — calling potential new customers in the hope of selling stocks, bonds or other financial products and receiving commissions. Bloomberg Financial Dictionary * * * cold calling UK US noun [U] ► MARKETING the act of phoning or visiting a possible… …   Financial and business terms

  • cold calling — noun [uncountable] Thesaurus: advertising, marketing and prhyponym telephone calls and types of telephone callhyponym activity of sellinghyponym Main entry: cold call …   Useful english dictionary

  • cold-calling — ˌcold ˈcalling noun uncountable the practice of telephoning sb that you do not know, in order to sell them sth Derived Word: ↑cold call …   Useful english dictionary

  • cold calling — call call 2 noun [countable] 1. an attempt to speak to someone by telephone: • Calls cost 36p a minute cheap rate, 48p at all other times. • If you wish to be added to the mailing list, please give me a call on the number above. • Andrew Walker… …   Financial and business terms

  • cold calling — /kəυld kɔ:lɪŋ/ noun the act of making cold calls on potential customers ▪▪▪ ‘…the board is considering the introduction of a set of common provisions on unsolicited calls to investors. The board is aiming to permit the cold calling of customer… …   Dictionary of banking and finance

  • cold calling — A method of selling a product or service in which a sales representative makes calls, door to door, by post, or by telephone, to people who have not previously shown any interest in the product or service. In the UK, the selling of investments by …   Accounting dictionary

  • cold calling — A method of selling a product or service in which a sales representative makes calls, door to door, by post, or by telephone, to people who have not previously shown any interest in that product or service. In view of the high cost of maintaining …   Big dictionary of business and management

  • Cold Calling — Als unerwünschte telefonische Werbung gelten so genannte Initiativ Anrufe durch Unternehmen gegenüber Privatpersonen, die in der Fachsprache als Cold Calls, Anrufe aus der Kalten, Kaltakquise, bezeichnet werden. Derartige, vom Angerufenen nicht… …   Deutsch Wikipedia

  • cold-calling — noun make an unsolicited visit or telephone call to (someone), in an attempt to sell goods or services. → cold call …   English new terms dictionary


Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.